Mental health issues are continuing to grow and affect the UK. Our mission is to change that, one bogey at a time.

Our Mission

Our overarching goal is to play all 246 links courses in the world.

However, alongside this, we want to promote:

  • Golf as a mental health management tool;

  • The provision of education on mental health and where people can reach out for help;

  • Improved accessibility of golf and exploring formats that make the sport more appealing, particularly to low participation socio-economic groups.


I don’t want others to struggle in the same way that I have done with mental health. Help is out there. I am super excited and passionate to promote positive mental health outcomes and the virtues of Golf.
— Rod, one half of "The Links Effect"

Modern society is a cruel world. We need to be better at understanding our own and each others mental health in order to create an environment in which everyone can be the best they can be. Golf creates a perfect blend of both mental stimulation and the space and time to think
— Rob, the other half of "The Links Effect"